Conventions: Form

Conventions are the main part of a music video and without them there wouldn't be a successful product at all. I have watched many different existing products and also researched the main conventions within music videos. The reason I have done this is so I can understand and know exactly what I need to include within my video to make it conventional. Different genres have different conventions so I will discuss later on what the my genre (indie-pop) includes, but first I am going to show what the general conventions of all music videos.

These conventions include:

• Narrative 
• Performance: this depends mostly on genre (live performance, dancing, lip-syncing) 
• A wide range of mise-en-scene (props, locations, costumes etc)
• Artist featuring in their video (acting or as themselves)
• Variety of Cinematography (close ups, long shots, movement, low/high angles, wide shots etc)
• Range of editing (rhythmic editing, jump cuts, overlapping, fades, slow motion, text etc)
• Colour: to reflect the artists image or match the emotions of the song
• Sound (non-diegetic or sound breaks)

I have created a PowerPoint slide to show examples of all the different conventions I have mentioned. 

Conventions: Form from Chloe Jayde