As I explained in my previous post, I am going to discuss the indie-pop genre because that is the genre I am doing and I need to understand the conventions within the genre so that I can incorporate them into my own product. A few examples of conventions in different genres would be: rock using live performances/footage and dark colours, pop using bright colours and usually some kind of performance and indie having an abstract video. I have looked at different music videos in the indie-pop genre and I have come to find and understand the conventions used within this genre.
Indie-Pop is a genre of alternative rock music that originated in the UK in the mid 1980's. Typical instruments used within this genre are: vocals, bass, drums and guitar (these are what you are most likely to see when watching an indie-pop video). The term 'Indie' is used to describe artists that are signed to independent labels, as they are not as well known as artists signed to major labels. Artists within the indie-pop genre include artists like: Bastille, Bon Iver, Sky Ferreira, Foster the People, M83, Ladyhawke, Passion Pit, Swim Deep, The XX, Vampire Weekend and many others.
Below I have created a prezi to show all the different conventions within the indie-pop genre with existing music videos from artists of the genre.
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