These are my 3 products, my music video, my magazine advert and my digipak (without the discs). I am going to talk about how effective the combination of all 3 of my products are in a slideshare, an emaze presentation and also some written evaluation on this post. I am also going to see how effective other people think my products are and the appropriate pricing and advertisement for my products.
Below is an emaze presentation:
By looking at all 3 of my products(main product, digipak and magazine advert), if they were successful in reality, I feel like they could lead to cross media convergence which means different media coming together to create related products, for example: merchandise etc. As you can see, my products have a consistent theme of black and white so it can be seen that they are effective and work really well together. In terms of being recognisable products, I feel like they are because of the continuity throughout them because I have used my artist in all of my products, I have used a consistent font and I have also followed a colour scheme so therefore people will be able to identify the products and link them together. The font in particular could become something that signifies the artist, therefore becoming something that fans use to symbolise their favourite artist. As many people have stated, they think it looks like an existing product (even as far as someone saying it reminds them of the band 'The 1975') so this makes me confident in believing the products would definitely sell because of how realistic and professional they look.
In a survey I did as part of my audience feedback, I asked my audience the question: 'Do you think all 3 of my products are effective and work well together? If so, how?'. I asked this question because I wanted to see how my products looked when they were all placed together. Out of the 5 different people I asked, all 5 of them said yes so this is very positive as it shows how the products I have made fit well together and they look realistic. As well as having them choose between the answer yes, no or not sure, I asked them to comment the reason behind their answer so that I could see exactly what people thought made the combination of them effective.
From this feedback, I felt confident that my products fit well together and they are effective. The feedback clearly shows how people feel that my product looks professional. Also, the comment about my colour scheme being conventional made me happy because this showed that my peers had picked up on the fact I had followed conventions, so this was good because it shows how my product looks like existing products, making it appealing. The feedback I have gained proves that the combination of my products are very effective.
Below are 2 videos of audience feedback that I filmed to find out how effective my products are. I ask them a series of questions about my video but the main focus is on how effective they think my products are. Their feedback is quite similar as they both mention about the hands holding on the front that interlinks with the holding hands at the end of the video. This is good because it shows how more than one person has picked up on this and I am happy with that because my aim was for my audience to make the connection between the 2. Overall, I feel as though from looking at this feedback, I have made products that look professional and effective due to my use of conventions etc.
Promotion
To promote my video, I would definitely use YouTube as a source to share my video because it is a well known site which many people around the world use so this would introduce me to a mass audience straight away. Also, YouTube allows you to embed videos onto other sites such as: Facebook, Twitter and Tumblr so this would mean people could share the music to other audiences who may not have seen the artist before, therefore introducing the artist to new people. My magazine advert would feature in magazines such as: NME, Q and Billboard because I feel like these are most suitable for my genre and they are also well known magazines so this would open up my artist to a mass audience, therefore selling more products. I would advertise the album and the music video on iTunes as this is a very popular site where people purchase their music from. Due to my target audience being young people/students, who are placed in social group E, I would price my digipak at £10.99 because I feel like this is a reasonable price for CD's, from what I have seen and from my personal experiences when buying CD's, especially since mine contains an extra disc with the music video and behind the scenes footage. I personally, coming from this social group, would not spend above this price on a CD unless it was an artist I really really liked. As well as selling my digipak at £10.99, I would advertise the music video alone for £1.99 because I feel this is a reasonable price, especially for a brand new artist and it will be affordable for my target audience because of them not having a lot of money. I would also sell each track at £0.99p each because I feel like some people may not want to purchase the full album so therefore, by doing this, I am giving them the option on what they want to purchase. Also, from looking at iTunes, I can see that existing artists also have their individual songs priced at this.
Below is some pictures that I have edited by putting my magazine advert in to see how effective it looks in the real world. I have put my advert on a billboard, a magazine page, iTunes and the Top 40 Charts.
I put my product as a single and also an album to see what they would both look like at the top of the charts. It shows the type of artists my artist would be competing against.
Above is my album and single advertised against all genres but I decided I would place my product up against the genre my artist is in to see the type of people my artist would be competing against.
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